D&AD

D&AD

Cancelled Plans works with local factories, using rejected industrial materials that would usually end up in oceans or landfills to make fashionable and durable products. Fleur Isbell Art & Design created a brand that celebrated unconventional and unwanted materials.. A brand that loves rejects, is bold, edgy and provocative. Sourced rejected materials are used to displace and deform type, informing a graphic language that speaks to the culture of changing and challenging the way things have been done for years – and being unafraid to embrace the new courageously.

https://www.dandad.org/awards/professional/2020/232887/cancelled-plans/

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