About Us New

About Us

“Life is what happens when you’re busy making plans”.

John Lennon’s words, not ours. We have reused them to make a simple point - about reusing.

Ours is a brand that aims to creatively use materials that are rejected, considered waste and usually end up in landfill or our oceans without even serving their purpose. We work with local factories to collect non hazardous waste – that often is of high grade and unused due to the nature of industrial processes. We then convert these materials into design elements combine them with conventional materials to create useful and durable everyday products.

We want to help drive the circular economy that can save us, with a tinge of style. We’re designing for the times - driven by comfort and inspired by the streets. We love rejects and are unafraid to use the unused.

We strive to be bold, with creativity at our core we aim to change things up and stop doing things the way they have been done for years. It’s the new plan. We need a new one because the old one has been cancelled.

Founded by Mallika Reddy in 2018

Our Story

The Fast Fashion System is no longer working. It is causing a massive burden on our earth and its resources. We strive to make a change, to do better. We work with local communities and artisans to ensure we can convert industrial waste into durable and fashionable products. We have to stop doing things the way they have been done for years.

Cancelled Plans: Fashion for the future.

Mallika Reddy
Founder and Creative Director

Mallika Reddy
Founder and Creative Director

Mallika is a trained architect from the University of Southern California, Los Angeles with a focus in sustainability, she also pursued minors in Cinematic Arts and Entrepreneurship. She spent four years in branding at the global branding agency, Wolff Olins in Dubai and London. Post her time in branding she joined Studio 5B – the innovation centre at Dr. Reddy’s Laboratories, a leading pharmaceutical company in India. At Dr. Reddy’s she examined the different kinds of waste generated by the company and this gave birth to the idea of Cancelled Plans. Mallika is currently pursuing an MBA at the University of Arts London in conjunction with Birkbeck University.