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“Life is what happens when you’re busy making plans”.

John Lennon’s words, not ours. We have reused them to make a simple point - about reusing.

Ours is a brand that aims to creatively use materials that are rejected, considered waste and usually end up in landfill or our oceans without even serving their purpose. We work with local factories to collect non hazardous waste – that often is of high grade and unused due to the nature of industrial processes. We then convert these materials into design elements combine them with conventional materials to create useful and durable everyday products.

We want to help drive the circular economy that can save us, with a tinge of style. We’re designing for the times - driven by comfort and inspired by the streets. We love rejects and are unafraid to use the unused.

We strive to be bold, with creativity at our core we aim to change things up and stop doing things the way they have been done for years. It’s the new plan. We need a new one because the old one has been cancelled.

Founded by Mallika Reddy in 2018